Explaining Myself.
The Console Culture
12/22/2024
The latest Microsoft commercial hints that the company (finally?) gets it.
I like Microsoft's latest commercial because it nods to the power of the personal computer in an era when I suspected that even Microsoft itself had forgetten about it.
The spot recognizes that somewhere somehow certain people -- and enough of them to prove the thriving future of -- are going to "require a computer" to produce their output. Whether artistic or otherwise.
Smartphones as a primary digital interface are here to stay but only for the most prosaic, which is likely most people. Even the creatives and the producers with their continued preferential reliance and use of PC devices will of course still have and use them.
The point though is that there still exists and hopefully will always exist the console class. And it may become accidentally elitist as they continue to maintain a culture and communication of one between them.
I hodge-podged together something I call the New York City People Fusion platform for communication among such people. Under the proverbial hood it's not fancy. It's just basic PHP and MySQL written quickly with a direction to reach than a market to sell to or a scale to meet, same as anything I do. But it's a philosophy I'm pushing that desktop computing is still a thing and the people that engage in it are both legacy and the enriched future.
That Microsoft seems to have finally stood back and come to realize that its own place in the market today connects to its PC foundations, validates something I've only been able to reflect as a suspicion until now.
By Dave for Personal Blog.
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