Explaining Myself.
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Noodling Over Blogging and the Original Blogging Platforms
05/31/2025
During blogging's heyday there were a lot of platforms that rose to make what was essentially just online publishing, easier. Really anything that could produce a web page could be used for blogging, but platforms designed for it included a workflow that directly supported quick article entry and instant ordering of presentation, among other mechanisms.
Examples of the mid-20s explicit blogging platforms were WordPress, Blogspot, Tumblr, and Livejournal.
I didn't prefer any of them at the time as I had evolved in web publishing using raw HTML, essentially Notepad, and an FTP client to update content to any given web host. I understood how easy it was to write in HTML not appreciating how daunting that was to average people.
Plus, to me, commercial blogging platforms were a sell out. It was obvious to me even then that producing content within someone else's framework gave those someones too much control. Not just over the content that one submitted but also over who might see it (or not). And, although it actually wasn't so horrible at first, they often included dropping ads around content which was a foreshadowing of today's internet enshitification.
And blogging platforms were to web publishing what AOL was to the early internet. They made web publishing too easy and people were quick to start blogs without paying attention to presentation or to any degree of customization. Blogs wound up looking all the same because by and large, people didn't put the extra effort into customizing or adding any "pizzaz" beyond the starting templates.
Truth be told in fact I didn't even like the concept of blogging let alone the platforms enabling it. Having a new word replacing the already perfectly good word of "publishing" allowed for the "containerization" of individual voices, a foil taken to a whole new level when people eventually left blogging en masse and actually and literally containerized themselves into MySpace or Facebook. A place where the magnificence of one's manifesto on the brilliance of communist ideology existed not as the full screen experience with all the open discoverability of a dozen impartial search engines drawing audiences right to it, but rather, just another string of text buried and blended with the insane screeds or mundane thoughts of a million others, just as The Man wants.
Again this was all to me at the time. I was a sneering digital snob.
Today I am surprised at my failure to recognize the bigger glory which was that such platforms were allowing more and more people to discover the publishing power of the World Wide Web at all. Today, I would recognize that better there should be a million poorly crafted and limping blogs than a world lacking the attention at all.
As with any mass population of "churn" exceptionalism is bound to rise. While many blogs were unimpressive and ill-tended over time, others rose from the background noise to become pretty big deals. The pure craft of blogging soon industrialized and from that, to this very day, it's almost impossible to research blogging as an expressive art because search results and the default mental orientation surrounding it all assume people are trying to do it for money. If you search for techniques on improving your blogging impact you're going to get a wall of hits that assume "impact" means "dollar making" and will counsel accordingly.
And, as I write this, AI is on the precipice of making human apes as the first stop for any creative or informative content obsolete. Future quests to improve blogging will boil down to the question of which AI products to use. An inevitable future that I prefer not to even think about.
One of those blogging platforms that people might have found themselves gravitating to was Blogger (now long owned by Google as BlogSpot). And within that still-active framework one can still in these 2020s find a few active gems of content that people are putting their energy into.
Check out Media Confidential for example. It's been doing its thing, clean and simply, since 2010. It is unapologetic about its web-favored blog form, correctly focusing on being consistent and interesting. It doesn't look horrible on a phone but it isn't pandering to mobile either. If you're reading it, it's because it's interesting stuff.
There are plenty of active blogs on this platform. Using this crafted Google search URL (a query that focuses on 2025 blogspot.com domain hits with only web results) you can immerse yourself. If you want to break free of the 2025 focus, just replace "2025" with a word reflecting something different and re-submit the query. You may not get active blogs but even the waltz through dead blogs may jar you into understanding what has been lost.
Spend an hour or two, preferably on a laptop or desktop computer, clicking around and getting that liberated feeling courtesy of the hold-outs. I hope it will inspire people to get back to personal web publishing (even if on a blogging platform) as much as I hope my own blog here does.
By Dave for Personal Blog.
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Yahoo Hates Facebook
04/16/2025
Hasn't the black market for open gig accounts been a thing for a long time now? Yet here is a headline from Yahoo News somehow framing Meta's Facebook as in some way central to this phenomenon (on top of making it seem new). I guess Yahoo is technically still a digital competitor of sorts.
By Dave for Personal Blog.
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